The 2026 Chinese New Year (Spring Festival) has officially shattered global travel records, marking the largest mass movement of humans on the planet. With an estimated 9.5 billion journeys forecast during the 40-day Chunyun period, the world is witnessing a massive revival in outbound tourism.
While domestic trips remain high, a significant shift has occurred in international preferences. This year, travelers from mainland China are flocking to Russia, Thailand, and South Korea in unprecedented numbers. If you are planning your next getaway or wondering why these spots are trending, here is everything you need to know.
Why is the 2026 Chinese New Year Travel Rush So Huge?
The 2026 Spring Festival is unique because the official holiday was extended to nine days (February 15–23). This extra time has encouraged families to look beyond domestic borders. Combined with a 9% increase in international flight capacity and more "hassle-free" visa policies, the hurdles to global travel have nearly vanished.
What is Driving the Tourism Surge in Russia?
Russia has emerged as a top "long-haul" winner this year. Bookings have more than doubled compared to 2025, driven by several key factors:
New Visa-Free Access: As of December 2025, a reciprocal agreement allows Chinese citizens to enter Russia visa-free for up to 30 days. This has drastically simplified logistics for those seeking a Russian E-Visa for longer stays or specific business needs.
Winter Wonderland Appeal: Travelers are visiting Moscow and St. Petersburg for iconic snow-covered architecture and "Ice and Snow" tours in the Far East, particularly near Vladivostok.
Affordability: A favorable exchange rate makes Russia an attractive, high-value destination for middle-class travelers.
Why has Thailand Reclaimed its Top Spot?
After a slightly sluggish 2025, Thailand is back at #1 for short-haul travel.
Visa-Free Certainty: Thailand’s 60-day visa exemption policy remains a powerful magnet. For many, securing a Thailand E-Visa in advance is still preferred for long-term digital nomad stays.
The Escape from Cold: With much of China still in the grip of winter, the tropical beaches of Phuket, Samui, and Pattaya offer the perfect warm-weather escape.
Aggressive Marketing: Thai authorities have launched "China-ready" services, including festive events specifically tailored for Lunar New Year tourists.
How is South Korea Overtaking its Competitors?
In a surprising shift, South Korea is expected to overtake Japan as a primary destination this year, with arrivals jumping by over 50%.
Pop Culture and Shopping: The "K-Wave" continues to draw younger generations for music, fashion, and beauty tourism in Seoul and Myeongdong.
Jeju Island Appeal: As a visa-free destination for many, Jeju offers dramatic volcanic landscapes and luxury retreats that are perfect for families.
Increased Connectivity: Flight schedules between China and South Korea have surged by 25% to accommodate the demand.
What are the Essential Visa Updates for Travelers?
Travelers need to stay updated on shifting entry requirements to avoid delays at the border:
Russia: Use the 30-day visa-free entry for tourism. If staying in private housing, you must register with local police within seven days of arrival.
Thailand: While visa-free entry is currently generous, always check if you need a "Digital Arrival Card" (TDAC) before flying to ensure smooth customs clearance.
South Korea: Group visa-free entry is active through June 2026, though individual travelers should still verify their K-ETA status or visa requirements.
What Health and Safety Tips Should You Follow?
With billions on the move, staying healthy and safe is a top priority for 2026:
Crowd Management: Expect massive congestion at airports and train stations. Plan to arrive at least 3-4 hours early for international flights.
Health Precautions: Practice good hand hygiene. With seasonal respiratory illnesses common in February, wearing a mask in crowded transit hubs is highly recommended.
Travel Insurance: Ensure your policy covers trip cancellations and medical emergencies, especially given the "Ice and Snow" conditions in northern destinations like Russia and Harbin.
How Can You Travel Sustainably During the Rush?
Even during a record-breaking travel rush, you can reduce your environmental footprint:
Eco-Friendly Decor: If celebrating abroad, choose reusable red lanterns and avoid plastic confetti.
Support Local: Eat at family-run restaurants and buy authentic souvenirs to ensure your tourism dollars support the local community.
Digital Red Envelopes: Join the trend of sending "e-hongbaos" via WeChat or Alipay to save paper and reduce waste.
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