that is where the magic is. You are expected to know what will sell, how it will sell, and to be able to work effectively with the commercial, marketing and image teams, to have a vision for scenography, for retail, for customer experience. called it couture volume on the side. They are looking for short term gains. As creators evolve their content strategies in response to a social media environment in which video is king, aesthetic stills no longer generate the numbers they once did, with many leaving traditional brands in the dust. For off duty days and travel, reach for laid back silhouettes from For your and beyond, options from balance sharp style with streamlined thinking.
were the last generation to not have a social media education. Our interactions were largely face to face and spontaneous. If NYFW was all about commerciality and wearability, designers were on the right track. The brands is watching this season all make clothes celebrated for the ways in which women can wear them day to day: The two brands he most optimistic about for his own buy has a similar take.
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While the menswear of yesteryear could coast along by just being handsome and getting dressed, today's menswear consumers have much deeper expectations. now expect visual storytelling, saveable content and a clear path to purchase, all delivered with charm and charisma. People sometimes assume clients just follow designers, but that is not how I approach it. A runway show may spark interest, but the real decision comes when I try on a piece, feel the fabric, the cut and see if it fits my life.
You saw him on mood boards everywhere. Not all designers get involved in the supply chain, another luxury supplier, who wishes to remain anonymous. You'd think there be more excitement around the new year we are only three weeks in, but instead everyone's occupied with plumbing the depths of their camera rolls for relics of their selves. A quick refresher on what occurred a decade ago: It was the year of creative directors who defined the era.
They are realizing that it's not like where you can say you do do social commerce. You ca really say you do do AI, predicts. Fashion collaborations need to evolve to succeed in the future. re edition with and x may have been splashy in 2025, but there were plenty of others that were so resonant. But we work very far in advance. Frigid temperatures make us all yearn for a sense of snugness be it layering soft clothing, cozying up by a fireplace, or sipping hot beverages and the best winter perfumes reflect that desire.
It's time for a rethink, to embrace New York for what it is a hotbed for emerging and independent talent rather than a week of the biggest names in fashion. New York has an opportunity to go back to its punk roots and not compete with Paris. Luxury brands have a consumer problem that has not gone away, founder and managing partner at luxury consultancy Silvertone. They are disillusioned by high prices without an increased value proposition a lack of transparency, a lack of personalization.
