The travel and tourism sector is ready for a revamp as the leading trade fair for the industry, WTM London 2025, is about to happen! A plethora of innovators and big names in the industry will be ready to exhibit at the B2B trade event. If you’re also planning to exhibit at WTM 2025, this blog is for you.
The question is, how can you get terrific results at WTM London 2025 when the competition is sky high? Unfortunately, there is no simple answer to the question. A combination of strategy, execution, and choosing the right exhibition stand contractor and booth team is the only way to compete at international trade fairs like WTM London 2025. Today, we’ll discuss the most effective strategies that emerging exhibitors like you can use to beat the competition at Excel London, the official venue for the upcoming travel and tourism exhibition from 4 to 6 October 2025.
Make a Visual Statement From Afar
First impressions are the key to driving maximum foot traffic at the best trade fairs in the world. WTM London 2025 is also the same, as it welcomes everyone from new and learning industry professionals to the biggest names in the world of travel and tourism.
Most of the attendees at the trade show will come with serious purchasing power. These key decision-makers will only be visiting trade show booths that look promising because of the limited time window they have. Brands that fail to grab their attention from far away are likely to lose out on driving more sales and generating leads.
Tell a Story with Experience Zones
The travel and tourism industry is all about giving thrilling experiences to customers. Consequently, those brands are likely to stand out at Excel London, who deliver this experience on the show floor to onlooking prospects. Integrating experience zones in your exhibition stand is the best way to present your solutions in the quickest and most effective way.
High-profile attendees want to directly see the results instead of going through long and overly promotional pitches. You can gain the upper hand by hiring the best exhibition stand builder in London, as such builders provide access to AR/VR, immersive screens, and every other latest tech integration option.
Offer Interactive Demos or Activities
If you get the booth design and elements right, you still have a long way to go. Another step you can take in the right direction is by offering something valuable to your prospects. Your aim is not only to give a holistic view of your product or service, but also to make it memorable for them.
By doing so, you’ll experience inquiries and leads even months after WTM London 2025 ends. When a prospect goes back from an exhibition with memorable demo experiences, the prospect is likely to look for the brand later on and also promote it to relevant contacts.
Designate Spaces for One-on-One Conversations
While you plan to give your prospects an experience of a lifetime, your focus should also be on closing the deals in the right way. When it comes to choosing between a crowded space with a lot of background noise and a comfortable semi-private seating area, prospects would always prefer the second option.
Booths with designated isolated spaces for business conversations are likely to be frequented by high-profile buyers. You should also incorporate the same into your booth to give the best experience to your prospects. Such spaces will encourage your potential clients to go into the details, ask questions, and learn more about your brand.
Sensations Worldwide: Your Go-To Exhibition Stand Builder in London
You can count on Booth Constructor to get the best stand design and footfall at WTM London 2025. They provide turnkey solutions including everything from customization, modular stand building, onsite support, and exhibition stand rentals in London and across Europe. By choosing Booth Constructor as your exhibition stand contractor in London, you get two decades of experience, flawless delivery, and endless stand designs to choose from. Contact them today and turn your WTM London exhibit into a traffic magnet with ease!
