Have you recently joined an affiliate program but don't know how and where to promote it? Advertising through ad networks is one way to go about it. If you've got a few bucks to spare, investing in this one method can hike up your returns by a long shot.
Don't believe us? This blog dives into why an ad network for affiliate programs is one of the best promotional choices and how you can make the most of it. We will also disclose a leading ad network that works across all affiliate niches, so stick to the end to find out.
What's an Ad Network?
Ad networks are online platforms that connect advertisers with publishers, streamlining the display advertising process across multiple websites. Think of them as intermediaries that buy ad inventory from the publishers and sell it to the advertisers. Most of them work on a programmatic system of advertising where bids are automated and compared in real time.
Advertisers gain access to a wide pool of publishers from across the world, allowing them to target their ads in multiple GEOs globally. Publishers, on the other hand, get easy monetization opportunities by displaying safe and secure ads on their websites.
When it comes to using an ad network for affiliate programs, the affiliates come under the category of advertisers, and we will refer to them as such in this blog.
Ad Network for Affiliate Programs: The Benefits
A large percentage of affiliates use ad networks as a primary promotion method. Many affiliate network platforms already have integrated campaign management systems through which affiliates can keep track of their programs and ads at the same time.
Go Beyond Your Audience
Most publishers, influencers, and content creators believe that promoting an affiliate product to their own audience is the only option. But that is not the case. Through advertising, affiliates can go beyond their audience base and advertise to new users across the internet. Plus point for creators here, while you're advertising the affiliate products, you're advertising yourself too- making discovery easy.
Increased Reach
Ad networks allow affiliates to reach a larger audience across multiple websites targeting different users. Most ad networks like 7Search PPC only allow in publishers after following a thorough verification process, ensuring that there's no bot traffic. You get the opportunity to get your ad displayed on premium websites with high traffic.
Target a Niche Market
Through ad networks, you can target a very niche audience that is relevant to what you are promoting. This way, you don't waste your funds and time targeting everybody, but only those who are most likely to convert seeing your ad. For instance, if you are promoting a new gadget as an affiliate product, then targeting ads to tech enthusiasts will be more beneficial.
Leverage a Variety of Ad Formats
You can create affiliate ads using a variety of ad formats. Think of what ad format, text, banner, native, video, interstitial, popunder, or in-page push will work the best in attracting the audience for the affiliate product/service. You can use native ads to be more subtle, while banner and video ads are effective in building awareness and engagement.
Automate Advertising Efforts
Ad network for affiliate programs is a good option as it automates the entire advertising process. Right from the point of bidding and delivery of ads to the tracking and summarization of data, everything is taken care of by the ad networks.
Make Changes in Real-Time
Ad networks allow you to make changes to your campaign in real-time without having to start from scratch. This is rarely possible in other promotional methods like blogging and social media posts, where you would have to create the whole thing all over again. Here you test and change your ad creatives, targeting, and bids based on how each element of the campaign has been performing.
7Search PPC: The Best Ad Network for Affiliate Programs
Now that you know what an ad network can do for promoting affiliate programs, here's one such ad network that has been a favorite among all affiliate advertisers.
7Search PPC is the number one PPC ad network that is leading the display advertising space amongst advertisers and publishers. With a reach in over 239+ GEOs globally and a network of premium publishers, the platform serves the diverse needs of advertisers across multiple niches. Their bidding criteria are well-optimized so that even affiliates with a tight budget can use their services.
Affiliates get the ability to target a niche market and reach a wider group of new users at the right time and in the right place.
Highlights of the Ad Network:
Self-serve ad platform that provides complete control over your campaigns
5 popular ad formats: text, banner, native, popunder, and in-page push. Interstitial ads are also currently underway.
Presence across 15 major verticals makes it easy for affiliates from all niches to advertise.
3 pricing models offered: CPC (cost per click), CPM (cost per mille), CPA (cost per action)
Advanced targeting based on business category, device type, GEOs, OS type, etc.
Transparent analytics and real-time statistics to check campaign performance
Own ad server for complete feature utilization without any compromises on data security
24*7 qualified support team that is ready to assist in all stages of your campaign
The end result after using 7Search PPC's services is 100% genuine and convertible traffic. Sounds good? Register with this ad network for affiliate programs today!
Conclusion
At the end of this blog, our question to you is, why limit yourself to your audience base when you can target users beyond it?
Ad networks provide you with this amazing opportunity to increase your reach, target a niche market, leverage a variety of different ad formats, automate advertising efforts, track campaigns, and make changes to them in real-time.
Amongst all of them out there, 7Search PPC stands as one of the most reliable advertising networks. And just like affiliate networks bring you the best programs, it gives you a wider reach within the online user base. Sounds worth every penny, doesn't it?
