Varley is a premium activewear and lifestyle brand known for blending functionality with sophisticated design. Headquartered in London and Los Angeles, Varley has gained a strong reputation for offering stylish, high-quality pieces that transition seamlessly from workout to daily life.
The Birth of a Global Brand
Founded in 2015 by husband-and-wife duo Lara and Ben Mead, Varley was born out of a desire to create elevated activewear for modern women. The founders recognized a gap in the market for clothing that felt luxurious yet performed under pressure—both in the gym and beyond.
Aesthetic and Design Philosophy
Varley is not just about sportswear; it’s about lifestyle. The brand’s collections feature muted tones, elegant silhouettes, and refined fabrics. Every piece is designed with a fashion-forward edge while maintaining the technical quality needed for movement and activity.
Signature Products
Some of Varley’s most loved products include the Let’s Move leggings, Half-Zip pullovers, and Sherpa jackets. These pieces are crafted from breathable, stretchable materials that support active movement while remaining incredibly comfortable and stylish.
Fashion Meets Function
What sets Varley apart is its ability to marry fashion and function. Their clothing is perfect for yoga, pilates, running errands, or even coffee with friends. The pieces are versatile enough to be worn all day, offering both performance features and a polished appearance.
Celebrity and Influencer Appeal
Varley has attracted the attention of fashion influencers, celebrities, and wellness advocates. Its presence on social media, paired with sleek campaigns and curated collections, has helped it become a go-to brand for women who want activewear that feels elevated.
Sustainability and Ethical Production
Varley is also committed to responsible manufacturing. The brand has taken steps to use more sustainable fabrics and ethical production practices, aligning with the growing consumer demand for eco-conscious fashion.
Community and Brand Culture
Beyond products, Varley promotes a lifestyle centered around wellness, confidence, and balance. It has built a community of modern, health-conscious women who value self-care, movement, and understated luxury in their everyday wardrobe.
The Future of Varley
As the athleisure trend continues to grow, Varley is well-positioned to lead. With continued innovation in design, commitment to quality, and strong brand identity, Varley is expanding globally while staying true to its roots in elevated activewear.
Conclusion
Varley is redefining what it means to dress for movement. It offers a perfect blend of style, comfort, and functionality, making it a favorite among women who don’t want to choose between looking good and feeling great. In a crowded market, Varley stands out for its calm elegance and powerful simplicity.
