When a business hires any SEO agency, the first few months usually goes in waiting because everybody knows that SEO takes time.
When its about starting a new website then the first thing that comes in mind of every business owner is the domain name. And most of the people think that it is a small thing,
Every client who calls themselves in search of an SEO Expert eventually asks the same question in a slightly different way — "why are we targeting this keyword and not that one?" It's a fair question, and honestly, most agencies don't answer it well.