If you're selling on Amazon in 2025, you're not just managing an online store — you're operating within one of the most complex and competitive digital marketplaces in the world. Amazon’s algorithm, often referred to as A9 or A10, plays a pivotal role in determining which products are seen, clicked, and purchased. Success isn't about luck or even great products alone — it’s about strategic optimization that aligns with the algorithm’s rules.
That’s where working with a seasoned partner becomes crucial. This case study highlights how a Richardson-based supplement brand completely transformed its Amazon presence by partnering with SpectrumBPO Ecommerce Growth Agency, a team that truly understands how Amazon works from the inside out.
Case Study: Local Brand, Global Growth
Client: Natural supplement brand based in Richardson, TX
Challenge: Poor organic visibility, ineffective advertising, flat sales
Solution: Strategic optimization and advertising with SpectrumBPO
Result: 210% revenue growth, first-page ranking, 2.6x ROAS
Initial Struggles with the Algorithm
Despite having an excellent product line and competitive pricing, the brand was invisible in Amazon’s search results. Their internal team couldn’t crack the code of the algorithm — listings were not converting, ad spend was increasing, and traffic was drying up.
Realizing the need for specialized support, they decided to partner with a full service ecommerce agency that offered not just digital marketing, but Amazon-specific strategies. SpectrumBPO quickly stood out for its data-driven approach, local presence, and strong reputation in helping sellers grow within the Amazon ecosystem.
How SpectrumBPO Took Over — And Took Off
SpectrumBPO started with a detailed audit of the brand’s listings, backend keywords, and ad structure. Their expert SEO team pinpointed why the listings weren’t ranking and rebuilt them using proven strategies that aligned with the most recent Amazon algorithm updates.
Their structured process didn’t just include keyword stuffing — they focused on conversion-driven listing design, search-intent targeting, and customer behavior analysis. The team’s Amazon SEO experts ensured that every listing was not only algorithm-friendly but also shopper-friendly.
This is when the brand saw the real value of deciding to hire amazon seo agency rather than managing it in-house or working with a generalist marketing firm. SpectrumBPO understood the nuances of Amazon's search engine better than anyone they had worked with before.
Advertising That Works With the Algorithm, Not Against It
After the listings were optimized, SpectrumBPO’s advertising team restructured the PPC campaigns from scratch. Poor campaign segmentation and irrelevant keyword targeting had drained the previous budget. Using behavioral data and advanced targeting techniques, they built new ad campaigns that aligned with shopper trends and Amazon's bidding system.
With continuous bid optimization and negative keyword refinement, ad efficiency improved drastically. Most importantly, ad spend began translating into real revenue.
As an experienced amazon ppc management agency, SpectrumBPO was able to scale the account profitably — increasing ROAS from 1.1x to 2.6x in just a few months.
Results: Real, Measurable, and Fast
+173% Organic Traffic: Listings appeared on page 1 for core keywords
+210% Sales Growth: More traffic, better listings, higher conversions
2.6x Return on Ad Spend: Highly optimized PPC campaigns
Beyond numbers, the brand gained control and clarity. They now had a partner who could predict algorithm changes, pivot strategies quickly, and manage both organic and paid growth under one roof.
Final Thoughts: Grow Smart — Not Just Fast
Amazon is a unique battlefield. To succeed, you need more than just a digital marketing team — you need an expert partner who knows Amazon’s algorithm inside and out.
SpectrumBPO Ecommerce Growth Agency in Richardson proved to be exactly that. Their deep Amazon expertise, hands-on support, and end-to-end growth solutions helped a local brand turn into a national success story.
If you’re serious about growing your brand on Amazon, don’t leave it to chance. Work with a team that understands what truly drives visibility and conversions on the world’s largest marketplace.
useful resources :
best strategy to rank an ecommerce website with 300 products
