Instagram has become more than just a social media app — it’s now a powerful marketing channel for brands, creators, and businesses. One of the most innovative ways to bring the power of Instagram to your website is by embedding your Instagram feed directly onto it.
An embedded Instagram feed allows you to showcase real-time posts, user-generated content (UGC), and branded visuals without manual updates. This not only keeps your website fresh but also helps build social proof and drive conversions. In this blog, we’ll explore the best tools to embed an Instagram feed in 2025, their features, and how to choose the right one for your business.
Why Embed an Instagram Feed on Your Website?
Adding Instagram feeds to your website is more than just a design choice — it’s a growth strategy. Here are some key benefits:
Boosts Engagement: Interactive feeds grab attention and keep visitors browsing longer.
Builds Trust with UGC: Real customer photos and reviews add authenticity and credibility.
Fresh & Dynamic Content: Feeds update automatically with your latest Instagram posts.
Enhances Conversions: Shoppable feeds can directly influence buying decisions.
SEO Benefits: Regularly refreshed feeds improve site relevance and user interaction.
Key Features to Look for in Instagram Feed Embedding Tools
Before picking a tool, make sure it offers features that match your needs:
Easy Integration: No-code setup or plugins for WordPress, Shopify, Wix, Squarespace, etc.
Customization: Change layouts, colors, and styles to match your brand design.
Real-Time Updates: Feeds refresh automatically when new posts are published.
Moderation: Ability to filter or approve posts before publishing.
Multiple Layouts: Options like grid, carousel, slider, or collage.
Analytics: Track impressions, clicks, and conversions from embedded feeds.
Best Tools to Embed Instagram Feed in 2025
Here are some of the top tools to consider this year:
1. Taggbox
Taggbox is a powerful UGC and social media aggregation platform that allows you to embed Instagram feeds seamlessly across websites.
Key Features:
Curate Instagram content with moderation controls.
Customizable themes, layouts, and designs.
Shoppable feeds for e-commerce brands.
Advanced analytics to track engagement and conversions.
Supports all major CMS platforms (WordPress, Shopify, Wix, Squarespace).
Best For: Brands and businesses looking for professional, conversion-driven Instagram feed integration.
2. Tagembed
Tagembed provides an easy-to-use widget for embedding Instagram feeds.
Key Features:
Lightweight widgets with fast loading speed.
Pre-designed templates for easy setup.
Content filtering and moderation.
Works with popular platforms like WordPress, Shopify, and HTML websites.
Best For: Small to mid-sized businesses that need quick, no-code integration.
3. Elfsight
Elfsight is known for its wide range of website widgets, including Instagram feed integration.
Key Features:
Drag-and-drop customization.
Multiple layouts and styles.
Beginner-friendly interface.
Supports platforms like WordPress, Wix, and Shopify.
Best For: Users who need a simple and attractive Instagram feed without advanced UGC features.
4. Smash Balloon
Smash Balloon is a popular WordPress plugin for embedding social media feeds.
Key Features:
Instagram feed plugin specifically for WordPress users.
Customizable layouts with shortcode integration.
Easy setup and regular updates.
Best For: WordPress website owners who prefer plugin-based solutions.
5. Juicer
Juicer is a social media aggregator that works beyond Instagram.
Key Features:
Pulls content from multiple social platforms.
Clean and responsive feed layouts.
Automated updates.
Best For: Brands that want to showcase multi-channel content, not just Instagram.
6. EmbedSocial
EmbedSocial is a well-known tool for embedding Instagram feeds and customer testimonials.
Key Features:
UGC collection and curation.
Real-time syncing with Instagram.
Customizable designs and layouts.
Best For: Agencies and marketers looking to combine social feeds with reviews.
7. SnapWidget
SnapWidget is a free and simple tool for embedding Instagram feeds.
Key Features:
Quick embed with minimal setup.
Grid, slideshow, and photo map options.
Best for smaller websites or blogs.
Best For: Personal bloggers or small businesses on a budget.
Comparison Table of Instagram Feed Tools
Tool | Best For | Integration Platforms | Customization | Moderation | Analytics |
---|---|---|---|---|---|
Taggbox | Brands, E-commerce, Agencies | WordPress, Shopify, Wix, HTML | High | Yes | Yes |
Tagembed | Small-Mid Businesses | Shopify, WordPress, Wix, HTML | Medium | Yes | Basic |
Elfsight | Simple Design Needs | WordPress, Shopify, Wix | Medium | No | No |
Smash Balloon | WordPress Websites | WordPress | Medium | No | No |
Juicer | Multi-Social Aggregation | WordPress, HTML, Shopify | Medium | Yes | No |
EmbedSocial | Agencies & Marketers | WordPress, Shopify, Wix, HTML | High | Yes | Yes |
SnapWidget | Bloggers & Small Businesses | HTML, Blogger, WordPress | Low | No | No |
How to Embed Instagram Feed (Step-by-Step)
Here’s a simple process using Taggbox as an example:
Sign Up on Taggbox and connect your Instagram account.
Curate Content by choosing hashtags, mentions, or handles.
Customize Your Feed with themes, layouts, and brand colors.
Generate Embed Code from the dashboard.
Paste Code on Your Website (WordPress, Shopify, Wix, Squarespace, or HTML).
That’s it — your Instagram feed will appear live on your site!
Real-Life Examples
E-commerce Brands: Adding shoppable Instagram feeds increases conversions by showcasing real customer looks.
Hospitality Industry: Hotels display guest photos to build credibility and inspire bookings.
Events & Conferences: Live Instagram walls engage audiences both online and offline.
Final Thoughts
Embedding Instagram feeds on your website is one of the easiest yet most effective ways to boost engagement, showcase authenticity, and drive conversions. Whether you’re a blogger, small business, or large enterprise, the right tool can transform your website into a visually engaging and socially active hub.
Our Recommendation:
For e-commerce & enterprises → Taggbox
For small businesses → Tagembed
For WordPress users → Smash Balloon
For personal blogs → SnapWidget