Nowadays all businesses are aiming to go green due to the impacts of global warming and population. Human activities play a major role here including the careless disposal of packaging which can impact the environment. Packaging waste management is an important issue and needs to be taken seriously. Many customers are considering brands that are eco-conscious.
This is true when it comes to cereal brands. Cereal boxes that are eco-friendly are the ones that are being preferred by many customers. To make sure healthy cereal is kept fresh, a brand needs to choose the right packaging to place it in which will also not damage the environment with waste.
The following discusses consumer preferences for the packaging of cereal by keeping packaging materials and sustainability considerations in mind:
Selecting the right packaging materials
If you want to get a larger consumer base to buy your cereal products it is important that you consider their preferences. Most people are drawn to brands that are sustainable and aim to limit waste. Therefore green packaging is necessary here.
Brands need to look for packaging materials that are suitable. These are the ones which will be durable, aesthetically appealing, and even eco-friendly in nature. The crunchiness and freshness of the cereal should be maintained in the box and the packaging material should not have chemicals that can spoil the cereal.
Some materials that have become popular to make a cereal box include Kraft or cardboard. Materials like these are made from natural substances therefore they limit toxic substances from going into the cereal and spoiling it.
The materials are recyclable and so will not pollute the environment when a brand educates customers on how to recycle the packaging. When looking at Kraft material it is a material that is FSC-certified. It gets harvested, grown, as well as processed in an ethical way. The material is even biodegradable so it can naturally compost and go into the soil. The process will not give off dangerous chemicals.
When you let customers know that your packaging is like this, they will be impressed that your brand is focusing on keeping the environment protected.
Getting the right box dimensions
It is important to also not waste packaging material and end up with huge packaging or extremely small packaging that breaks. The dimensions of a custom cereal box are important here.
The cereal product should be able to fit comfortably in the box so that the packaging can be opened easily without the product falling out. This can occur when you place the cereal in extremely small packaging. Huge packaging does not impress customers as they get the wrong impression of the quantity of the product and are not pleased when they open the box and see that much empty room has been kept in it.
Therefore eco-friendly packaging materials should be used and the box must be the right size and shape so that customers will be impressed with your brand.
Attractive and eye-catching packaging
If you want the target audience to notice the cereal your brand is selling, it is important that custom cereal boxes be attractive and be able to get the attention of the consumer base. The packaging should be designed in a sustainable way as well so that the boxes remain eco-friendly.
For this a company can consider using sustainable inks that are of a high-quality to print the box. These inks are those which do not have dangerous chemicals as well as petroleum-based ingredients within them. They are made to be eco-friendly and include algae inks, soy ink, water-based inks, recycled ink, etc.
The packaging can be printed attractively with them so that the box stands out amongst the competition and draws the eyes of the consumer base to the product your company is selling. For instance if you are selling a healthy cereal for adults, the packaging can look decent and sophisticated and include only the necessary details on it.
These inks can even be used to include information about the cereal product on the box which people need to know about it before they buy it. Health-conscious individuals need to know information about the product such as its ingredients, expiry plus production date, nutritional value, flavor, etc. The directions of use can even be printed. Warnings need to be mentioned as well. Informative packaging such as this is preferred by people.
Branding information such as a brand logo and brand colors can be included on the packaging, as well as the company’s contact information so that the boxes even help in enhancing brand awareness.
Consumers prefer cereal box that is eco-friendly, strong, informative, and attractively designed. The packaging should not pollute the environment and must be made with good-quality materials so that the cereal is kept safe in it. Boxes that are designed to stand out can convince people to try out the cereal your brand is selling.
